Shopify BFCM guide · 2026

Schedule your Shopify Black Friday & Cyber Monday sales in advance

Stage every BFCM discount days ahead, with exact start and end times — and let prices snap back to the exact original the moment the weekend's over. No changing prices at midnight, no spreadsheet, no code.

Schedule your BFCM sale free →
The short version: Don't run Black Friday live. Days before, schedule each sale's start and end time. It applies automatically when BFCM begins and reverts to the exact original price when it ends — so you can actually rest over the busiest weekend of the year.

Why you should never run BFCM prices manually

Black Friday / Cyber Monday is the highest-traffic weekend of the year. Doing prices by hand means logging in at 00:00 to discount hundreds of products, then logging in again late Monday to put them all back — and praying you restore every price correctly. One missed product sells at a loss; one wrong "undo" leaves a real price discounted forever.

How to stage a BFCM sale (the calm way)

  1. A week before, pick the products by collection or tag (e.g. your "BFCM" collection).
  2. Set the discount — percentage off, amount off, or a fixed deal price.
  3. Set the window: start Black Friday 00:00, end Cyber Monday 23:59 (your timezone).
  4. It goes live on time and shoppers see the original price struck through.
  5. It reverts itself to the exact original price when the weekend ends.

Doorbusters and flash deals across the weekend

Want a 2-hour doorbuster on Friday morning and a separate Cyber Monday deal? Schedule each as its own short window — they apply and revert independently, so you can build a whole weekend of timed offers in advance.

Don't overlap discounts on the same product. A second sale can grab the already-discounted price as the "original" and break your revert. A good scheduler skips products already in an active sale — Bulk Price & Sale Scheduler does this automatically.

FAQ

How early can I schedule a Black Friday sale?
As early as you like — set it up a week or more in advance; it just sits scheduled until the start time.
Do prices revert automatically after Cyber Monday?
Yes, to the exact original price, because each original is saved before the discount.
Is there a free plan for one BFCM sale?
Yes — the free plan covers one active scheduled sale. Pro ($9.99/mo) unlocks unlimited and recurring sales for multi-deal weekends.

Set up your BFCM sale now, rest later

Get Bulk Price & Sale Scheduler →

New to scheduling sales? Read the full guide to scheduling Shopify sales.